Sponsorship Rate Calculator
Find out what to charge for sponsored content on Twitch, YouTube, TikTok, and Instagram based on your real audience size and content type.
Platform
Your 30-day average from Twitch Analytics
How the calculation works
Sponsorship rates are driven by CPM (cost per thousand impressions to the advertiser) and vary significantly by platform, niche, and placement type. The calculator uses industry-standard benchmarks for each platform.
On Twitch, rates are based on average concurrent viewers — integrations typically run $2–$5 per viewer, and dedicated streams $5–$10 per viewer. On YouTube, niche is the biggest factor: finance channels command 3× the rate of gaming channels at the same view count.
TikTok rates are driven by actual post views rather than followers, since view counts better reflect reach. Instagram still uses a follower-based model for feed posts, with Reels earning a premium due to higher algorithmic reach.
Frequently asked questions
How do brands calculate what to pay creators?
Most brands use CPM (cost per 1,000 impressions) as the primary metric, then adjust for audience quality, engagement rate, exclusivity, usage rights, and niche. A finance creator with 50K views commands more than a gaming creator with 500K views in many cases.
What's the difference between an integration and a dedicated video?
An integration is a 30–90 second sponsor segment inside a larger video or stream. A dedicated video or stream is entirely focused on the sponsor. Dedicated placements typically cost 2× a same-size integration because the viewer's full attention is on the brand.
Should I charge more for exclusivity?
Yes. If a brand wants to prevent you from working with competitors (category exclusivity), that typically adds 25–50% to the rate. Full exclusivity for a month or longer should be priced accordingly.
Do I include usage rights in my rate?
If a brand wants to repurpose your content in their ads, that's additional usage rights — typically 20–50% on top of the creation fee, depending on how long and where they plan to run it.
What floor rate should I never go below?
The floor rates shown are the minimum worth accepting — going below them means you're undervaluing your audience and setting a bad precedent with that brand. It's often better to decline low offers than to accept them.