Social Media Content Dimensions

Exact pixel dimensions for every content format on YouTube, Instagram, TikTok, Twitter / X, Twitch, Facebook, LinkedIn, Pinterest, and Discord — with aspect ratios, file size limits, and one-click copy.

Drop an image to resize it

or click to browse — then pick a format to open the editor

YouTube

Thumbnailmost used

1280 × 720

16:9 · max 2MB · JPG, PNG, GIF, WebP

Shorts

1080 × 1920

9:16

Same 9:16 ratio as Reels and TikTok

Channel Banner

2560 × 1440

16:9 · max 6MB · JPG, PNG

Displays at 2048×1152 on desktop

Profile Picture

800 × 800

1:1

Shown as circle

Instagram

Portrait Post (3:4)most used

1080 × 1440

3:4

Native 3:4 grid format since 2025 — fills grid with no cropping

Portrait Post (4:5)

1080 × 1350

4:5

4:5 still widely used; slightly less feed space than 3:4

Square Post

1080 × 1080

1:1

Landscape Post

1080 × 566

1.91:1

Story / Reelmost used

1080 × 1920

9:16

Keep key content in center 1080×1420 to avoid UI overlap

Profile Picture

320 × 320

1:1

Shown as circle

TikTok

Videomost used

1080 × 1920

9:16 · MP4, MOV

Video Cover

1080 × 1920

9:16

Selected from your video frame

Profile Picture

720 × 720

1:1

Shown as circle; 200×200 is display size only

Twitter / X

Tweet Imagemost used

1200 × 675

16:9 · max 5MB · JPG, PNG, GIF, WebP

Official spec; 1600×900 also works at the same ratio

Header Banner

1500 × 500

3:1 · JPG, PNG

Profile Picture

400 × 400

1:1

Shown as circle

Twitch

Overlay / Offline Bannermost used

1920 × 1080

16:9 · JPG, PNG

Stream Thumbnail

1280 × 720

16:9 · max 10MB · JPG, PNG

Profile Banner

1200 × 480

5:2 · JPG, PNG

Panel

320 × 160

2:1 · JPG, PNG, GIF

Max 320px wide; height is flexible

Profile Picture

800 × 800

1:1

Shown as circle; 256×256 is the spec minimum only

Facebook

Feed Post (Portrait)most used

1080 × 1350

4:5

4:5 now preferred for standalone image posts

Feed Post (Landscape)

1200 × 630

1.90:1

Best for link previews and horizontal content

Page Cover

851 × 315

2.70:1 · JPG, PNG

Upload at this size; 820×312 is the rendered output

Story

1080 × 1920

9:16

Profile Picture

320 × 320

1:1

Shown as circle; 170×170 is display size only

LinkedIn

Post Imagemost used

1200 × 628

1.91:1

Profile Banner

1584 × 396

4:1

Profile Picture

400 × 400

1:1

Shown as circle

Company Cover

4200 × 700

6:1

Updated 2024 — old 1128×191 renders soft on high-DPI

Pinterest

Standard Pinmost used

1000 × 1500

2:3

2:3 ratio consistently outperforms others

Square Pin

1000 × 1000

1:1

Discord

Server Icon

512 × 512

1:1 · JPG, PNG, GIF, WebP

Shown as circle

Server Banner

1920 × 1080

16:9 · JPG, PNG, GIF

Requires Boost Level 1+; 960×540 is spec minimum

Invite Splash

1920 × 1080

16:9

Requires Boost Level 1+

How the calculation works

Every platform renders images at different sizes and crops them differently. Uploading at the wrong dimensions means blurry thumbnails, cropped banners, or compressed-looking posts — even if the content itself is high quality.

The dimensions listed here are source file sizes — the resolution you should design and export at, not the display size. Most platforms downsample your image for display, so always upload at the larger source size to maintain sharpness.

Formats marked most usedare the ones that consistently perform best on each platform, either due to algorithmic preference (Instagram portrait 4:5) or because they're critical for visibility (YouTube thumbnail).

Frequently asked questions

What size should a YouTube thumbnail be?

1280 × 720 pixels (16:9 ratio), under 2MB. JPG, PNG, GIF, or WebP all work. The minimum YouTube accepts is 640 × 360, but always design at 1280 × 720 — anything smaller looks soft on Retina and 4K screens.

Why does Instagram crop my photos?

Instagram applies different crops based on the image ratio. Square (1:1) fills the grid tile cleanly. Portrait (4:5 at 1080 × 1350) occupies the most screen space in the feed, which drives higher engagement. Landscape (1080 × 566) shows smaller in the feed grid.

What's the best size for Instagram Reels and Stories?

1080 × 1920 pixels (9:16 ratio) for both. Keep faces, text, and CTAs within the center 1080 × 1420 area — Instagram's UI overlaps the top and bottom of the frame with its interface elements.

What's the safe zone for Twitch overlays?

Design overlays at 1920 × 1080. Keep important elements (timers, subscriber goals, key info) within roughly the center 1400 × 800 — the Twitch UI covers corners and some setups cut the edges.

How do I resize one design for multiple platforms quickly?

Adobe Express and Canva both have resize tools that take one design and automatically reformat it to any platform's dimensions. Adobe Express includes pre-built templates sized for every format listed here.

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